Machine learning is a field of computer science and artificial that tries to answer a question already formulated in 1959: How can computers learn to solve problems without being explicitly programmed?

A computer program is said to learn from experience E with respect to some class of tasks T and performance measure P if its performance at tasks in T, as measured by P, improves with experience E.

The media industry is traditionally ahead of its times when it comes to use of technology and it has already experimented with machine learning for different purposes. The two practical applications I find the most interesting are scriptwriting and film analytics, specially the predictive ones.

Thanks to data and learning machines the Media Sector’s creative potential and key role in improving society are now more certain than ever before.