The tokenism of women in technology and 7 things companies can do about it

Wikipedia says: Tokenism is the practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of racial or sexual equality within a workforce.[1][2][3] The effort of including a token employee to a workforce is usually intended […]

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Apps and/or bots?

Are we entering a post-app world? “The app is dead!”, “We are approaching the post-app era”, “It’s the end of the app boom, what now?” I look at the headlines and I see a lot of confrontation. Some say we are entering a new age in software and the way it is built and delivered, but […]

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An interview about chatbots

The team at asked to interview me after a call as part of my job as a product owner at, an enterprise ready tool to build, manage and optimise chatbots that’s used by award winning agencies and well-known brands. Here’s what I had to say about the current status of chatbots, where we […]

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I remember waking up the morning after putting together these notes and looking at them, feeling like a detective trying to find the clue, the hidden link, that will resolve my case. Almost five years later I am looking at sticky notes with question marks in my eyes again. It is all about The Search.  

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