Vision
Tech that feels natural to humans.
Mission
Bridging human needs & tech solutions.
Currently…
Product Management
HolaBrief is a B2B SaaS for design professionals, agencies and teams to create briefs in collaboration with their customers.
How do I contribute to projects?
Translate human needs into product specifications · Manage and clean backlogs · Implement new processes and tools in technical & non-technical teams · Pilot, launch and validate solutions with real users · Facilitate feedback & iteration
Strategy
Business model design, product strategy, portfolio strategy, brand strategy, communications strategy, brand positioning, digital strategy, trends research, market research, ethnography
Understanding
Problem analysis, user persona, service blueprints, user journey, BPMN, stakeholder mapping, business cases, user and customer experience mapping
Definition
jobs to be done, user story mapping, functional and non-functional specifications
Product design
mood boards, concepts, wireframes, mockups, clickable prototypes, Service design, app and interface design, conversational product design
Product management
Roadmapping, continuous delivery, demos, acceptance, QA, reports, release planning
Product implementation
Pilots, handovers, user guides, product updates, helpdesk management
Project Management
Internal and external communications, agile, scrum, PMP, Prince2, pilot planning, pilot implementations
Improvement
Lean, instrumentation, report design, report generation, Yandex, google analytics, Amplitude, kiss metrics
Facilitation
Creativity Workshops for teams, Design Thinking Facilitation, Future Tensing (Innovation Workshops), chatbot and voice apps workshops
Previous Customer Work
Mediktiv (2020)
Product & Project & Engineering team management
A B2B2C, B2G2C white label health platform. I clarified the product vision and documented the technical solution in collaboration with the CTO, wrote engineering and product protocols, organized the product roadmap for 2020, collaborated with the designer and the front-end teams in the creation of a design system, and coordinated a team of ~20 engineers.
EME by Mutua Madrileña (2020)
Conversational Design
A chatbot for one of the main insurance companies in Spain. I collaborated as an external consultant and helped Emergya, the agency running the project, with an evaluation of the UX and an analysis of the NLP.
Doctors Without Borders (2018-19)
Product & project management · Stakeholder management · Pilots in Zimbabwe and Malawi · Training ~100 IT officers in Uganda
For the 5 operational centers at Doctors Without Borders I coordinated a team building a dashboard that included an inventory of project locations and connectivity information.
Reply.ai (2017)
Product management
A B2B platform to make, deploy and manage customer service chatbots. I had the chance to work with brands like Nike and our team won a CLIO Award for our project BotBot, a bot to make bots. Reply was sold to Kustomer in 2020, later acquired by Facebook.
Clio Award for BotBot by RG/A + Reply.ai
Kustomer acquires Reply.ai
Facebook acquires Kustomer
Nutrition surveys app for Unicef (2015-16)
Product & project management
Help Unicef update their SMS based nutrition reporting and their dashboard, and create an offline-first mobile app to guide health workers in their daily routine & identify data issues.
Sleeping sickness program (2015-16)
Project management
Better data management in active case finding in the Democratic Republic of Congo with an offline-first mobile app & dashboard, sponsored by Gates Foundation.
Guinea Ministry of Health (2015)
User interviews · Proposal Writing · Stakeholder management · Product Management · Field Rollout in Guinea
Better health data management in Guinea
Guinea Connect in the eHealth Africa blog
Guinea Connect eHealth Africa GHI project
CDC Ebola Response for the Liberia Ministry of Health (2012-14)
Project Management · Deployment in Liberia · User training & feedback · Stakeholder management
Better data management in contact tracing and followup in the ebola epidemic in West Africa with an offline-first mobile app, a dashboard, and reports.
Sense followup Health Africa GHI project
Sense ID GHI project
Enadco (2014)
Project Management · Implement JIRA · Collaboration with teams from 5 different IT services providers
A B2B2C platform that let advertisers share targeted promotions and reward their potential customers for their participation and engagement.
Cobot (2012-14)
Marketing · Customer Service · Product Feedback
A B2B SaaS to manage coworking spaces, including invoice generation, payment collection, meeting room availability and bookings, recurring and variable services and integrations with networks, printers and access systems.
Key tools
Personal Projects
Bots4life
Automated conversations
for every business
Bots4health
Chatbots for healthcare
Chatbots en Español
A podcast about chatbots &
a community of 2000+ developers
around the world.
The Neon Project
A software development agency
with 10+ team members
that I sold to my partners in 2020.