HolaBrief is a B2B SaaS for design professionals, agencies and teams to create briefs in collaboration with their customers.
How do I contribute to projects?
Translate human needs into product specifications · Manage and clean backlogs · Implement new processes and tools in technical & non-technical teams · Pilot, launch and validate solutions with real users · Facilitate feedback & iteration
Business model design, product strategy, portfolio strategy, brand strategy, communications strategy, brand positioning, digital strategy, trends research, market research, ethnography
Problem analysis, user persona, service blueprints, user journey, BPMN, stakeholder mapping, business cases, user and customer experience mapping
jobs to be done, user story mapping, functional and non-functional specifications
mood boards, concepts, wireframes, mockups, clickable prototypes, Service design, app and interface design, conversational product design
Roadmapping, continuous delivery, demos, acceptance, QA, reports, release planning
Pilots, handovers, user guides, product updates, helpdesk management
Internal and external communications, agile, scrum, PMP, Prince2, pilot planning, pilot implementations
Lean, instrumentation, report design, report generation, Yandex, google analytics, Amplitude, kiss metrics
Creativity Workshops for teams, Design Thinking Facilitation, Future Tensing (Innovation Workshops), chatbot and voice apps workshops
Previous Customer Work
Product & Project & Engineering team management
A B2B2C, B2G2C white label health platform. I clarified the product vision and documented the technical solution in collaboration with the CTO, wrote engineering and product protocols, organized the product roadmap for 2020, collaborated with the designer and the front-end teams in the creation of a design system, and coordinated a team of ~20 engineers.
EME by Mutua Madrileña (2020)
A chatbot for one of the main insurance companies in Spain. I collaborated as an external consultant and helped Emergya, the agency running the project, with an evaluation of the UX and an analysis of the NLP.
Doctors Without Borders (2018-19)
Product & project management · Stakeholder management · Pilots in Zimbabwe and Malawi · Training ~100 IT officers in Uganda
For the 5 operational centers at Doctors Without Borders I coordinated a team building a dashboard that included an inventory of project locations and connectivity information.
A B2B platform to make, deploy and manage customer service chatbots. I had the chance to work with brands like Nike and our team won a CLIO Award for our project BotBot, a bot to make bots. Reply was sold to Kustomer in 2020, later acquired by Facebook.
Nutrition surveys app for Unicef (2015-16)
Product & project management
SMS based nutrition reporting and their dashboard
Sleeping sickness program (2015-16)
Better data management in active case finding
Project Management · Implement JIRA · Collaboration with teams from 5 different IT services providers
A B2B2C platform that let advertisers share targeted promotions and reward their potential customers for their participation and engagement.
Marketing · Customer Service · Product Feedback
A B2B SaaS to manage coworking spaces, including invoice generation, payment collection, meeting room availability and bookings, recurring and variable services and integrations with networks, printers and access systems.
for every business
Chatbots for healthcare
Chatbots en Español
A podcast about chatbots &
a community of 2000+ developers
around the world.
The Neon Project
A software development agency
with 10+ team members
that I sold to my partners in 2020.