Product Management

HolaBrief is a B2B SaaS for design professionals, agencies and teams to create briefs in collaboration with their customers.

Past Projects

Mediktiv (2020)

Product & Project management

Mutua Madrileña (2020)

Chatbot Redesign

La voz de ABC (2019)

Voice Design

connectivity dashboard

Doctors Without Borders (2018-19)

User interviews · Proposal Writing · Stakeholder management · Product Management · Field work in Uganda, Malawi, & Zimbabwe

chatbot platform reply.ai

Reply.ai (2017)

Product management

malnutrition - muac

Nutrition surveys app for Unicef (2015-16)

Product & project management

Sleeping sickness program (2015-16)

Project management

Read more

ehealth dashboard

Guinea Ministry of Health (2015)

User interviews · Proposal Writing · Stakeholder management · Product Management · Field Rollout in Guinea

ebola ehealth

CDC Ebola Response for the Liberia Ministry of Health (2012-14)

Project Management · Deployment in Liberia · User training & feedback · Stakeholder management

enadco platform

Enadco (2014)

Project Management · Implement JIRA · Collaboration with teams from 5 different IT services providers

coworking app cobot

Cobot (2012-14)

Marketing · Customer Service

How do I contribute to projects?

Translate human needs into product specifications · Manage and clean backlogs · Implement new processes and tools in technical & non-technical teams · Pilot, launch and validate solutions with real users · Facilitate feedback & iteration


Business model design, product strategy, portfolio strategy, brand strategy, communications strategy, brand positioning, digital strategy, trends research, market research, ethnography


Problem analysis, user persona, service blueprints, user journey, BPMN, stakeholder mapping, business cases, user and customer experience mapping


jobs to be done, user story mapping, functional and non-functional specifications

Product design

mood boards, concepts, wireframes, mockups, clickable prototypes, Service design, app and interface design, conversational product design

Product management

Roadmapping, continuous delivery, demos, acceptance, QA, reports, release planning

Product implementation

Pilots, handovers, user guides, product updates, helpdesk management

Project Management

Internal and external communications, agile, scrum, PMP, Prince2, pilot planning, pilot implementations


Lean, instrumentation, report design, report generation, Yandex, google analytics, Amplitude, kiss metrics


Creativity Workshops for teams, Design Thinking Facilitation, Future Tensing (Innovation Workshops), chatbot and voice apps workshops

Key tools

Personal Projects


Automated conversations
for every business


Chatbots for healthcare

Chatbots en Español

A podcast about chatbots &
a community of 2000+ developers
around the world.

The Neon Project

A software development agency
with 10+ team members
that I sold to my partners in 2020.