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Work

Vision

Tech that feels natural to humans.

Mission

Bridging human needs & tech solutions.

Currently…

Product Management

HolaBrief is a B2B SaaS for design professionals, agencies and teams to create briefs in collaboration with their customers.

How do I contribute to projects?

Translate human needs into product specifications · Manage and clean backlogs · Implement new processes and tools in technical & non-technical teams · Pilot, launch and validate solutions with real users · Facilitate feedback & iteration

Strategy

Business model design, product strategy, portfolio strategy, brand strategy, communications strategy, brand positioning, digital strategy, trends research, market research, ethnography

Understanding

Problem analysis, user persona, service blueprints, user journey, BPMN, stakeholder mapping, business cases, user and customer experience mapping

Definition

jobs to be done, user story mapping, functional and non-functional specifications

Product design

mood boards, concepts, wireframes, mockups, clickable prototypes, Service design, app and interface design, conversational product design

Product management

Roadmapping, continuous delivery, demos, acceptance, QA, reports, release planning

Product implementation

Pilots, handovers, user guides, product updates, helpdesk management

Project Management

Internal and external communications, agile, scrum, PMP, Prince2, pilot planning, pilot implementations

Improvement

Lean, instrumentation, report design, report generation, Yandex, google analytics, Amplitude, kiss metrics

Facilitation

Creativity Workshops for teams, Design Thinking Facilitation, Future Tensing (Innovation Workshops), chatbot and voice apps workshops

Previous Customer Work

Mediktiv (2020)

Product & Project & Engineering team management

A B2B2C, B2G2C white label health platform. I clarified the product vision and documented the technical solution in collaboration with the CTO, wrote engineering and product protocols, organized the product roadmap for 2020, collaborated with the designer and the front-end teams in the creation of a design system, and coordinated a team of ~20 engineers.

EME by Mutua Madrileña (2020)

Conversational Design

A chatbot for one of the main insurance companies in Spain. I collaborated as an external consultant and helped Emergya, the agency running the project, with an evaluation of the UX and an analysis of the NLP.

connectivity dashboard

Doctors Without Borders (2018-19)

Product & project management · Stakeholder management · Pilots in Zimbabwe and Malawi · Training ~100 IT officers in Uganda

For the 5 operational centers at Doctors Without Borders I coordinated a team building a dashboard that included an inventory of project locations and connectivity information.

chatbot platform reply.ai

Reply.ai (2017)

Product management

A B2B platform to make, deploy and manage customer service chatbots. I had the chance to work with brands like Nike and our team won a CLIO Award for our project BotBot, a bot to make bots. Reply was sold to Kustomer in 2020, later acquired by Facebook.

Clio Award for BotBot by RG/A + Reply.ai
Kustomer acquires Reply.ai
Facebook acquires Kustomer

malnutrition - muac

Nutrition surveys app for Unicef (2015-16)

Product & project management

Help Unicef update their SMS based nutrition reporting and their dashboard, and create an offline-first mobile app to guide health workers in their daily routine & identify data issues.

ehealth app

Sleeping sickness program (2015-16)

Project management

Better data management in active case finding in the Democratic Republic of Congo with an offline-first mobile app & dashboard, sponsored by Gates Foundation.

ehealth dashboard

Guinea Ministry of Health (2015)

User interviews · Proposal Writing · Stakeholder management · Product Management · Field Rollout in Guinea

Better health data management in Guinea

Guinea Connect in the eHealth Africa blog
Guinea Connect eHealth Africa GHI project

ebola ehealth

CDC Ebola Response for the Liberia Ministry of Health (2012-14)

Project Management · Deployment in Liberia · User training & feedback · Stakeholder management

Better data management in contact tracing and followup in the ebola epidemic in West Africa with an offline-first mobile app, a dashboard, and reports.

Sense followup Health Africa GHI project
Sense ID GHI project

enadco platform

Enadco (2014)

Project Management · Implement JIRA · Collaboration with teams from 5 different IT services providers

A B2B2C platform that let advertisers share targeted promotions and reward their potential customers for their participation and engagement.

coworking app cobot

Cobot (2012-14)

Marketing · Customer Service · Product Feedback

A B2B SaaS to manage coworking spaces, including invoice generation, payment collection, meeting room availability and bookings, recurring and variable services and integrations with networks, printers and access systems.

Key tools

Personal Projects

Bots4life

Automated conversations
for every business

Bots4health

Chatbots for healthcare

Chatbots en Español

A podcast about chatbots &
a community of 2000+ developers
around the world.

The Neon Project

A software development agency
with 10+ team members
that I sold to my partners in 2020.

cristina-santamarina-professional-experience-amp-portfolio