Talk at SalmorejoTech

El 12 de Diciembre de 2021 hablé en la conferencia de tecnología SalmorejoTech. Lo hice con una charla sobre cómo el know how de tecnología puede ayudar a identificar y resolver problemas derivados de cambios aparentemente pequeños en productos digitales. ¿Qué es la SalmorejoTech? La Salmorejotech es la conferencia técnica por excelencia en Córdoba. Es […]

Jira epics, stories, tasks, bugs & custom issues

Jira is a great tool to manage your roadmap and your backlog, and it is the software of choice for many companies of all sizes. As a scrum master, product owner, or product or project manager, Jira is probably a tool where you will spend a lot of time over your career. Mastering it and […]

How to create a Product Roadmap with Jira

You want to manage your Product Roadmap with Jira? This is a good place to start learning what you need to make the most out of it. I will specifically go through the Roadmap view and Epics. The Product Roadmap view In each project there is a section in the left navigation bar called Roadmap. […]

12 deliverables for your freelance project

In this post I share with you 12 deliverables that will make your freelance project look more professional. What are project deliverables for freelance professionals? It’s common to think that project deliverables are the output of your work in a project, however, I think of project deliverables as the collection of documents, designs, reports or […]

The Agile Manifesto for beginners

The reason why I write a post about the agile manifesto for beginners, even though I am not a beginner anymore, is that this is the post I wish I had been told of back when I first heard of Agile. What is the agile manifesto and why was it written In 2001 a group […]

Digital trends & bets for 2021

Gartner’s Hype Cycle for Emerging Technologies anticipated 5 key digital trends to watch in 2021 and beyond. Based on these trends by Gartner, the recent acquisitions and, of course, all the changes COVID19 brought to our lives last year – from a growing concern about sanitation to more awareness about public health and a mass […]

4 tips to make your chatbot UX great (again)

Make your chatbot UX great again with these 4 tips brought to you by me, Cristina Santamarina, and the soon to be ex-POTUS. These tips, and the images that go with each tip, have been with me since I presented the first version of this slide at Tarugoconf in 2017. I presented in different speaking […]

Product Management in Movies and TV Shows

Product Management lessons are hidden everywhere, and also in movies and TV shows. If you are a product manager like me, a lot of the situations in the videos below will remind you of some situations from your real professional life. Interact with this genially, or scroll below to read a traditional blog post 😉 […]

Miro + Confluence for better product documentation

Miro and Confluence can work wonders alone, and now their combination is even more powerful than it used to be. Let me tell you about this cool new integration and how to get started! What are Miro and Confluence? Confluence is made by the great people at Atlassian, who also make Jira. Product and Project […]

MVPs: Minumum viable products

MVP, does it ring the bell? It stands for Minimum Viable Product and if you work in the startup world I bet you’ve heard about them a few times. If you don’t know what I am talking about, you may want to take a look at the Lean Startup first! Before you read the text […]


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